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Brother - Just Label It

Anderson co-wrote and directed, and produced this short tongue-in-cheek mockumentary about a desperate office manager who saves the day with Brother’s office labeller for Manchester-based agency, Citypress. I was inspired by Chris Morris’ classic News satire programme, The Day Today.

This project was shot in one day on location in Manchester, with two main actors and several battle-ready extras in a real office. Our news anchor watches on in horror as a simple office disagreement turns into Armageddon, and the heroic office manager wields her Brother labeller to restore order from the chaos.

Winner: Digital and Social Campaign of the Year PRCA Dare Awards 2018

Director:
Anderson West

Client:
Brother UK

Agency:
CityPress Manchester

Production Company:
Fuzzy Duck